Millennials and Gen Z are drastically different from other generations when it comes to lifestyle, and when we dig deep and try to understand their life choices, we can learn a lot about how to motivate and inspire them in the workplace. Here is what we can learn from Millennials and Gen Z’s media consumption. For example, when it comes to entertainment platforms, content, and consumption habits, we can see the differences between these generations and the baby boomer generation.
The most jarring discrepancy between Korean Gen Z (age 7-22) and the Baby Boomer Generation (age 53-72) is the preferred platforms they use to consume media.
While Korean Baby Boomers’ spend a whopping 70.8% of their media consumption time on traditional linear television programming: TV only earned 38.1% of Gen Z’s media consumption time, with 44.2% of their time spent on mobile devices. Korean Millennials spent even less time on TV (33.5%).
Millennials and Gen Z preference for using a mobile device to consume non-linear entertainment could be due to
WHAT: Nonlinear mobile content empowers them to pick whatever content they want to watch, a programme that they don’t like? They can stop the content right away and choose another one.
WHEN: They could watch content whenever they want, and also at whatever volume at any given time, Deloitte Insight research found that over 90% of Gen Z has partaken in Binge-Watching meaning watching 7 episodes or 6 hours in one sitting”
WHERE: Mobile device grants them the freedom of mobility, they can consume contents in the comfort of their room, during the commute, lunch break.
COMMUNITY: Aside from entertainment, the mobile device is also the epicentre of social media, chat apps and also provide the options to share, comment, ‘like/dislike’ content to give feedback, connect with likeminded people, being a part of a community.
Empowerment, the flexibility of time, mobility, and a sense of community, it is not far from what many has described as qualities of an ideal Millennials and Gen Z workplace! https://www.forbes.com/sites/ashleystahl/2019/09/10/how-generation-z-will-revolutionize-the-workplace/#50f1ee024f53
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