“Young People are always on social media” yes that’s true, but did you know they have different preferences when it comes to the platforms they use?
Recent research by Ypluse found that Facebook didn’t even make the top 5 of social media usage for Gen Zs.
Facebook captured Millennials at a young age, keeping them loyal users, and Gen Zs simply hasn’t developed the same relationship with the site.
Gen Z is building their connections with friends, and brands, on newer platforms, it would be wise to pay attention to these other platforms, which will become increasingly important as this group enters the workplace and gains spending power!
#socialmedia #differentplatforms #millennials